MSICS Pharma
Project Description
We need to create a simple website that can serve as a business card, sharing key public information while establishing credibility.
Key Desired Attributes & Emotions
The MSICS Pharma website will embody the following key attributes and evoke specific emotions to resonate with its audience:
— Professional: Establishes trust and credibility, presenting the company as a serious player in the emerging psilocybin industry.
— Medical: Reinforces the medical focus of the company, positioning its product as a legitimate treatment for anxiety and mental health issues.
— Technological: Showcases the company as forward-thinking and innovative, employing cutting-edge practices in its production and research.
Project Scope
We'll be building a one-pager covering the company's mission with a call to action to contact to learn more.
Target Audience
— Investors: Angel investors and venture capitalists with a keen interest in healthcare, biotechnology, and emerging medical treatments. These individuals are tech-savvy, research-oriented, and familiar with the growing psilocybin industry.
— Partners: Healthcare and research institutions exploring the medical use of psilocybin. These entities are potential collaborators looking for credible partners to advance studies on anxiety treatments.
To ensure that MSICS Pharma's website stands out and does not resemble competitors, I took several photos of competitor sites. This analysis aims to highlight unique design elements and effective presentation strategies.
During the initial development of the MSICS Pharma website, we created wireframes and low-fidelity concepts to outline the site’s structure and user journey. These schematic designs allowed us to map essential features and ensure easy navigation.
The wireframes provided a basic layout, focusing on functionality. We then developed low-fidelity prototypes to demonstrate user interactions, gathering feedback to identify usability issues.
This iterative process helped refine our design approach, laying the groundwork for high-fidelity designs that would incorporate visual branding and enhance the overall user experience.
Typography
Saffron
— Reason: Saffron was selected for headings and key text areas because of its bold and modern appearance. It delivers clarity and draws attention, making key information stand out prominently.
— Impact: This font provides a professional yet approachable tone, ideal for conveying the credibility of a company in the medical industry.
Inter
— Reason: Inter is used for body text due to its simplicity and excellent legibility across all screen sizes. Its versatility ensures that users can read the content comfortably without distraction.
— Impact: The combination of Saffron and Inter strikes a balance between professionalism and accessibility, allowing for an engaging and easy-to-navigate reading experience.
Colors
White (#FFFFFF)
Reason: White was chosen as the primary background color to evoke feelings of cleanliness and simplicity, often associated with the medical and healthcare industry.
Impact: The white background provides a clean canvas, making text and other elements stand out clearly for easy navigation.
Black (#000000)
Reason: Black is used for text and key call-to-action buttons, ensuring sharp contrast and readability across the website.
Impact: It adds a strong sense of professionalism and clarity, especially for headings and important information.
White Smoke (#F5F5F5)
Reason: A soft gray tone was selected to add subtle contrast in various sections of the site, creating a modern yet unobtrusive feel.
Impact: This color helps to break up content and add depth to the design while maintaining an overall clean and polished look.
Linear Gradient Colors:
Colors: Linear Periwinkle, Gray, Tropical Blue, Feta, Bleach White, Wafer
Reason: This gradient palette was chosen for its fresh and vibrant look, representing the innovative nature of MSICS Pharma’s offerings.
Impact: The gradient adds visual interest and a modern touch to the design, enhancing the overall aesthetic appeal of the website.
Design Reasoning
— Storytelling: The website conveys MSICS Pharma's mission to produce naturally sourced psilocybin, fostering an emotional connection with users through engaging narratives about its benefits for anxiety.
— Professional Presentation: A clean and sophisticated aesthetic establishes credibility and reassures visitors of the company’s commitment to health and safety.
— User-Focused Experience: The one-page layout allows for easy navigation, ensuring users can quickly find essential information without confusion.
— Visual Consistency: The cohesive use of colors and typography reinforces the brand identity and enhances the overall user experience.