Filla

Role / Services

User Research, Interaction, Visual design, Prototyping & Testing

Role / Services

User Research, Interaction, Visual design, Prototyping & Testing

Role / Services

User Research, Interaction, Visual design, Prototyping & Testing

Year

Aug 2023 - Sep 2023

Year

Aug 2023 - Sep 2023

Year

Aug 2023 - Sep 2023

Company

Peol Technologies

Company

Peol Technologies

Company

Peol Technologies

This empathy map provides insights into the thoughts, feelings, statements, and actions of users, helping guide the design and development of the Medic App to better meet their needs and address their concerns.

Overview

Filla aims to provide a sleek, user-friendly online platform for customers to discover and purchase modern furniture, enhancing their home decor experience.

See Prototype

The Problem

A complicated website layout can make it challenging for users to find desired items, negatively impacting their overall shopping experience.

Insufficient details, such as dimensions and material descriptions, can create uncertainty, leading to hesitance in purchasing decisions.

Long shipping times and complicated return processes can frustrate customers, impacting their willingness to complete purchases.

User Research

Conducted online surveys to gather quantitative data on customer shopping habits, preferences, and pain points related to online furniture purchases.

Surveys Held one-on-one interviews with target users to gain qualitative insights into their experiences, expectations, and challenges when shopping for furniture online.

Organized focus group sessions to facilitate discussions about user preferences, design expectations, and frustrations with existing furniture retailers.

Analyzed key competitors in the online furniture space to identify their strengths, weaknesses, and opportunities for differentiation.

Qualitative Interview

User research was essential to understanding the complex interactions and workflows among different customer types in the online furniture shopping experience. By gathering insights from end users, I aimed to identify their challenges and how Filla can effectively address their pain points.

"I often feel overwhelmed by the vast number of furniture options available online. It's hard to narrow down what I really want. A streamlined search and filter function would make the process so much easier." — Young Professional

“When I find a piece of furniture I like, I want to see detailed information about it. Dimensions, materials, and care instructions are crucial. Without that, I hesitate to make a purchase.”
— Doctor

“I frequently browse furniture sites, but it’s frustrating when I can’t find user reviews or real-life photos of products. It would really help to see how items look in actual homes.”
— Bank Manager

“The shipping times and return policies are often unclear on most websites. I need to know upfront what to expect; otherwise, I might choose to shop elsewhere.”
— Business man

Insights

After conducting numerous user interviews, contextual inquiries, and analyzing the gathered data, I categorized the insights into the following three key areas

User Experience Challenges 👨🏻‍💻

Users often feel overwhelmed by the vast number of furniture options available online, leading to decision fatigue.
Navigation on existing platforms can be confusing, making it difficult for users to find specific items or categories quickly.
There is a strong desire for a more intuitive filtering and search functionality to enhance the shopping experience.

Information and Trust 🤷🏻‍♂️

Comprehensive product details, including dimensions, materials, and care instructions, are crucial for building trust and encouraging purchases.
Users express frustration when they cannot access user reviews or real-life photos of products, as these elements significantly influence their purchasing decisions.
Clear shipping and return policies are essential; users want transparency to avoid unexpected issues.

Community Engagement and Support 👨🏻‍🔧

There is a growing interest in community features where users can share ideas, experiences, and feedback on products.
Dedicated 24/7 customer support is highly valued, with users appreciating the availability of expert assistance for furniture suggestions and guidance.
Users appreciate platforms that foster a sense of belonging and connection, enhancing their overall shopping experience.

Conceptualization

I began by developing the information architecture and low-fidelity concepts for the Filla website's primary use cases. After getting approval from the Product Manager, developers, and stakeholders, we conducted usability tests on these mockups.

Based on user feedback, we refined the designs and, once confident, proceeded to digitalize them into high-fidelity prototypes that aligned with user needs and project goals.

The Solution

Filla offers a user-friendly platform designed to connect customers with dedicated 24/7 customer support, ensuring they receive timely assistance and personalized recommendations.

With Filla, users can efficiently manage their furniture shopping experience, gather insights through built-in reporting features, and make informed decisions quickly. This comprehensive support system enhances user satisfaction and fosters a seamless, engaging shopping experience.

Designs

With time constraints, I quickly created mockups of the basic user journey for the Filla website's , focusing on a seamless experience. I opted for a refreshing pastel look combined with a simple, intuitive UI to enhance user engagement.

To support the development team, I built a clickable prototype in Figma, enabling interactive exploration of the design. This prototype was instrumental in gathering feedback and ensuring alignment on functionality before progressing to development.

Home Page

The Filla homepage is designed to make furniture shopping simple and inspiring for users. With clear navigation, users can easily explore categories like Dining and Bedroom, discover the latest trends through New Arrivals, and find inspiration with 50+ Room Inspirations. The #ShareYourSetup feature connects users with a community, allowing them to showcase their own spaces and gain ideas from others.

Shop Page

The Filla Shop page makes it easy for users to find and buy furniture. With helpful filters, users can quickly narrow down their search by preferences, saving time and effort. The page clearly shows the total number of results and offers sorting options to display the most relevant items. The Add to Cart feature allows users to select and save products for checkout, making the shopping process smooth and efficient.

Product Page

The Product page on Filla provides users with all the information they need to make confident purchasing decisions. Users can browse multiple images, check reviews, and easily select product options like size and color. Detailed descriptions cover essential details such as materials and eco-friendliness, ensuring transparency. Features like the Add to Cart button, product tags, and the ability to share on social media make the shopping experience both personalized and convenient.

Product Comparison Page

The Product Comparison page on Filla allows users to easily compare two products side-by-side, helping them make more informed decisions. Users can view photos, detailed descriptions, reviews, and key product information, including dimensions, materials, and manufacturer details. The page also provides clarity on warranty coverage, showing the type and length of warranties. After reviewing, users can easily add products to their cart or switch to comparing different items, ensuring they find the best fit.

About Page

The About page on Filla offers users insights into the craftsmanship behind the brand. It features categories like Crafts & Design, Handmade, Interior, and Wood, allowing users to explore Filla’s dedication to quality materials and design. The page also showcases recent blog posts about new products, colorful office redesigns, and modern home decor, providing inspiration and ideas for users. In addition, detailed articles on materials and handmade products help users understand the quality behind Filla’s offerings. To enhance the experience, 24/7 customer support ensures that users can get help whenever needed.

Usability Testing (In Progress)

Usability testing is being conducted throughout the development of the Filla website to ensure a user-friendly experience:

— Lo-fi Prototype Testing – Regular sessions with stakeholders focus on evaluating functionality, navigation, and initial design concepts. Feedback from these sessions is being incorporated to improve early-stage prototypes.

— Unmoderated User Testing (Planned) – Once mid-fidelity prototypes are ready, select users will interact with the website, performing tasks like browsing, product comparison, and checkout. This will help identify usability issues in real-world scenarios.

— Beta Testing (Upcoming) – Before launch, beta testing will be conducted with a targeted user group. This will ensure that any remaining issues with user interaction, performance, and accessibility are resolved before the website goes live.

Note: As the product is still under development, usability testing is ongoing. Initial feedback has been integrated into the design, but further results will be gathered and analyzed once all testing phases are complete.

Project Learnings

User-Centered Design is Key
While creative designs can be exciting, the focus must always be on solving user problems. Throughout the project, it was crucial to constantly refer back to the needs and pain points of our users, ensuring that every design decision made their shopping experience smoother and more intuitive.

Iterate and Improve
Early feedback from stakeholders and potential users highlighted areas for improvement, which helped refine the design before development. Iterating frequently based on feedback is an essential part of delivering a product that truly works for the users.

Balance Functionality with Aesthetics
While the design needs to be visually appealing, maintaining simplicity and clarity in both navigation and interactions is vital. Users should never feel overwhelmed by too many elements—functionality and ease of use must be the priority.

Collaboration Matters
Working closely with developers, stakeholders, and users throughout the process not only ensured that everyone was aligned but also helped manage expectations and adapt to changing requirements, leading to a smoother workflow and better results.

Product Page

User Research

To ensure the New ERP System would address the real needs of HR teams, we began by conducting extensive user research. The goal was to deeply understand the pain points of HR professionals and how a centralized system could improve their daily workflows.

— Surveys and Interviews: We started with online surveys to gather quantitative insights into how HR teams manage tasks like payroll, staff management, and logistics. This data helped us identify key problem areas, such as inefficiencies caused by using multiple systems. Following the surveys, we conducted one-on-one interviews with HR managers and staff. These sessions offered a deeper look into their frustrations, such as manual data entry, poor communication between departments, and difficulties accessing critical information in real time.

— Competitor Analysis: We also performed a competitor analysis to understand the strengths and weaknesses of existing ERP solutions in the market. This allowed us to identify gaps where the New ERP System could stand out—particularly in terms of user experience and ease of integration with existing workflows.

— Key Insights: Our research revealed that HR teams were eager for a tool that not only centralized their operations but also simplified their processes, reduced manual tasks, and facilitated better communication. Based on these findings, we shaped the development of the New ERP System to ensure it would effectively solve these problems while being intuitive and easy to use.

Insights

After conducting countless user interviews, contextual inquiries, and analyzing the gathered data, I categorized the insights into three key areas:

— Lack of Centralized Information:
HR teams struggle with scattered data across multiple systems, leading to inefficiencies in staff management, payroll, and communication. A unified platform is essential to streamline processes and improve workflow management.

— Communication Gaps Across Departments:
A recurring issue is the delay in decision-making caused by poor communication between departments. HR staff emphasized the need for real-time updates and seamless communication to ensure they are always equipped with the latest employee information.

— Manual Processes Create Bottlenecks:
Tasks like approving leave requests, managing payroll, and handling circulars are often manual and prone to errors. Automating these processes would free up time for HR teams to focus on more strategic activities, reducing stress and improving overall productivity.

The Solution

The New ERP System simplifies HR operations by centralizing key functions like staff management, payroll, and communication. It reduces inefficiencies by providing real-time updates and automating tasks, allowing HR teams to handle their responsibilities with greater speed and accuracy. This streamlined approach minimizes errors and eliminates manual bottlenecks.

With an intuitive, user-friendly design, the system ensures smoother collaboration across departments. Real-time communication helps avoid delays in decision-making, while built-in reporting tools offer valuable insights for better workforce planning. Overall, the system improves productivity and empowers HR teams to focus on more strategic initiatives.

Designs

With the New ERP System project, I focused on creating a clean, minimal user interface that enhances functionality while remaining intuitive. Given the time constraints, I rapidly developed mockups for key user journeys, ensuring smooth navigation across critical HR functions such as payroll, staff management, and notifications.

To streamline the process, I built an interactive prototype in Figma, allowing stakeholders and developers to explore and provide feedback on the design. This prototype was essential in refining the user experience and ensuring alignment with project goals before moving into full development.

Secure Login Experience

Ensure a secure login experience with clear input fields for username and password, allowing users to access the New ERP System safely while maintaining data protection and privacy.

Comprehensive HR Overview

The dashboard provides HR managers with an at-a-glance overview of key metrics like staff count, application trends, and department data. Visual indicators, such as growth arrows, make it easy to track performance without needing detailed reports.With features like a scrollable memo section, a staff list with procurement requests, and a pie chart for application statuses, the dashboard streamlines management tasks. This centralized interface helps users make informed decisions quickly and efficiently.

Staff Management Made Easy

The Staff page provides a streamlined way to manage employee data. Users can quickly search for staff, apply filters, and add new team members with ease. The top section displays the total number of staff, a search bar, filter options, and an “Add New Staff” button.

In the main content area, staff details are displayed in a table format, featuring information like first and last names, gender, staff ID, designation, and actions such as "View" or "Edit." The page also supports easy pagination and scrolling for smooth navigation through large datasets, allowing users to view or update staff details efficiently.

Streamlined Payroll Management

Navigating the complexities of employee compensation can often be daunting for HR professionals. The Payroll page transforms this experience, providing a clear and concise overview of crucial financial metrics such as gross and net salaries, total taxes, and loans. With everything laid out at a glance, HR can quickly assess the organization’s payroll status, allowing for timely adjustments and informed decision-making that aligns with company policies.

As HR teams dive deeper into the Payroll page, they find an intuitive layout that simplifies navigation. The annual payroll summary bar graph vividly illustrates salary distributions, taxes, and loans, facilitating rapid evaluations of the organization’s financial health. With the power to create salary definitions, generate payslips, and edit entries directly, HR staff can manage payroll processes effortlessly. This streamlined approach not only reduces administrative burdens but also empowers HR to focus on strategic initiatives that drive organizational growth.

Efficient Circular Management

The Circular section acts as a centralized hub for managing essential organizational communications. HR professionals can quickly search for specific circulars, filter through existing ones, and add new circulars with ease, ensuring that all critical announcements are accessible for improved transparency. With a clear display of each circular's title, sender, recipient, date, type, and actionable options, HR teams can efficiently track and manage communications. This streamlined layout enables quick creation of new circulars, keeping employees informed and fostering a cohesive workplace environment.

Streamlined Maintenance Management

The Maintenance page serves as a pivotal tool for HR and operational teams, centralizing the management of scheduled maintenance activities. At the top, users are greeted with clear indicators of scheduled, completed, pending, and overdue maintenance tasks, each accompanied by helpful arrows and status information to keep everything organized at a glance.

Diving into the main frame, users can effortlessly schedule new maintenance tasks by selecting dates from an interactive calendar and entering relevant details. This functionality not only ensures that maintenance activities are timely and well-coordinated but also allows users to attach payment invoices, streamlining the financial aspect of maintenance management. This intuitive layout fosters a proactive approach to facility upkeep, enhancing overall operational efficiency.

Streamlined Logistics Management

Dynamic Budget Oversight

The Office Budget page transforms financial management into a seamless experience for HR professionals. Users can effortlessly track the total annual budget, current spending, and remaining balance, ensuring clarity on financial resources at a glance.

With detailed budget histories and the ability to create new budgets and submit requests for approval, this page empowers HR to make informed decisions. This streamlined approach not only enhances transparency but also fosters a culture of fiscal responsibility within the organization.

Streamlined Stock and Inventory Management

The Stocks and Inventory page serves as a vital resource for HR professionals, providing a comprehensive overview of organizational assets. Users can quickly assess total items, associated costs, and low-stock alerts, ensuring that resources are managed effectively.

With the ability to toggle between stock and inventory views, HR teams can easily navigate detailed listings, including unit counts, pricing, statuses, and supplier information. This functionality not only simplifies the process of updating records but also empowers HR to maintain optimal inventory levels and respond proactively to supply needs.

Efficient Notification Management

The Notifications page is designed to keep HR professionals informed and engaged with real-time updates. Users can effortlessly view all notifications, with a clear distinction between today's and yesterday's alerts, complete with timestamps for easy reference.

By marking notifications as read, HR teams can maintain an organized overview of important communications. Each notification can be clicked for detailed information, ensuring that critical messages from HR are readily accessible and actionable. This streamlined approach enhances communication and helps foster a responsive workplace environment.

Streamlined Procurement Management

The Procurement page serves as a vital tool for HR professionals, providing a comprehensive overview of all procurement activities. At the top, users can easily track total requests made, costs incurred, and the status of pending and approved requests, each accompanied by clear indicators for quick assessment.

In the main content area, HR can view detailed procurement requests, including item quantities, recipients, requesters, dates, and statuses. With the ability to create new procurement requests and attach payment vouchers, this page simplifies the approval process. Clicking on any procurement request reveals a detailed view, complete with a submission form for HR to add remarks. This efficient setup enhances oversight and facilitates seamless procurement operations.

The Solution

Designs

Secure Login Experience

Ensure a secure login experience with clear input fields for username and password, allowing users to access the New ERP System safely while maintaining data protection and privacy.

Comprehensive HR Overview

Staff Management Made Easy

Streamlined Payroll Management

Efficient Circular Management

Streamlined Maintenance Management

Streamlined Logistics Management

Dynamic Budget Oversight

Streamlined Stock and Inventory Management

Efficient Notification Management

Streamlined Procurement Management

Usability Testing (In Progress)

Usability testing is being conducted throughout the development of the New ERP System to ensure an intuitive and efficient user experience:

— Lo-fi Prototype Testing – Regular sessions with stakeholders focus on assessing functionality, navigation, and design concepts. Feedback gathered from these sessions is actively being used to refine early-stage prototypes.

— Unmoderated User Testing (Planned) – Once mid-fidelity prototypes are developed, selected users will engage with the system to complete tasks such as managing payroll, scheduling maintenance, and generating reports. This will help uncover usability challenges in real-world scenarios.

— Beta Testing (Upcoming) – Prior to the official launch, beta testing will be carried out with a targeted group of HR professionals. This phase aims to resolve any outstanding issues related to user interaction, performance, and accessibility.

Note: As the product is still under development, usability testing is ongoing. Initial feedback has been incorporated into the design, and further results will be collected and analyzed as testing phases progress.

Project Learnings

Emphasizing User-Centric Design
Understanding the end-user experience is paramount. Throughout the development of the New ERP System, engaging with HR professionals highlighted the importance of crafting solutions that directly address their pain points. By prioritizing user needs, we can ensure that the final product is not only functional but also intuitive.

Iterative Feedback is Key
Continuous feedback loops with stakeholders and users have proven invaluable. Regular testing and reviews allow for timely adjustments, enabling the team to stay aligned with project goals and user expectations. Embracing this iterative process fosters a culture of collaboration and innovation.

Adaptability Drives Success
The complexity of an ERP system requires flexibility in approach. Being open to modifying design concepts and functionalities based on user insights ensures that the product remains relevant and effective. This adaptability ultimately leads to a more robust solution that can evolve with organizational needs.

Usability Testing (In Progress)

Usability testing is being conducted throughout the development of the New ERP System to ensure an intuitive and efficient user experience:

Project Learnings

Emphasizing User-Centric Design
Understanding the end-user experience is paramount. Throughout the development of the New ERP System, engaging with HR professionals highlighted the importance of crafting solutions that directly address their pain points. By prioritizing user needs, we can ensure that the final product is not only functional but also intuitive.

Iterative Feedback is Key
Continuous feedback loops with stakeholders and users have proven invaluable. Regular testing and reviews allow for timely adjustments, enabling the team to stay aligned with project goals and user expectations. Embracing this iterative process fosters a culture of collaboration and innovation.

Adaptability Drives Success
The complexity of an ERP system requires flexibility in approach. Being open to modifying design concepts and functionalities based on user insights ensures that the product remains relevant and effective. This adaptability ultimately leads to a more robust solution that can evolve with organizational needs.

Filla

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